Benefits of DOOH
1，Target with greater impact
DOOH enables hyper-targeting, where advertisers don’t just target based on location but can also vary their messaging depending on the time of day. Because ads can be changed over the course of the day or week, digital advertisements can do a better job targeting the right audiences.
2，Flexibility for advertisers
Programmatic DOOH provides more flexibility for advertisers. Campaigns can be adapted in real-time, without having to send an expert out to tear down the poster and start again.
3，Measure results and refine strategies
When paired with analytics, digital signage offers real-time attribution data and impact, both offline-to offline, and offline-to-online. It can determine how many people passed the sign, how many people viewed it, and how much time they spent looking at it. This helps media networks and their customers increase the impact of their advertising efforts.
4, Better ROI:
The complete elimination of ad printing requirements, low labour cost, coupled with stronger metrics and data on ad performance and associated dashboards, DOOH platforms monitor your spend, the cost of impressions, screen playouts, and more, so you can optimize your campaigns in real-time to maximize ROI.
5, Weather durable:
All modern digital displays are weatherproof and ads can play all year round.
Digital Out-of-Home Advertising Formats
Digital Out-of-Home advertising is based on digital screens and depending on the location we choose, we can significantly enhance the presence of the brand. What are the main formats of a digital ad?
1，Large format
In this case we refer to all those screens seen by pedestrians and street traffic, from highway billboards to bus shelters.Typical large-format screens include:
Highway billboards / Urban panels / Transit screens /Bus shelters / Outdoor digital walls
2，Localized Marketing
For campaigns with specific target audiences, advertisers can benefit from the attention and relevance of this type of screens. The screens that are located in relevant environments include:
office buildings/shopping malls/gyms/Gas stations/Restaurants /Bars
Universities and others.
3，Points of sale
The screens that are located at the specific point of sale within the stores where a brand's products are sold. Point–of-purchase screens are available in:
Big box retailers/Convenience stores/Grocery stores/Liquor stores/Pharmacies
DOOH presents an exciting and novel form of outdoor advertising,
Agencies and advertisers are keen to reach audiences at the right
moment as they go about their daily lives.
DOOH is the ideal form of advertising for anybody looking to increase
brand awareness while doing so in a cost-effective manner.
